An AI That Answers Your Leads When You Can't.

When a prospect submits a form on your website, they are actively deciding who to call. The first business to respond with something useful usually wins the job.

An intake agent is a conversational AI that sits on your website, walks the prospect through a short set of questions, and sends you everything you need to respond — who they are, what they need, and a reply already drafted and ready to send.

Five tiers. From a simple FAQ bot through to a full automated pipeline that manages the first month of follow-up on your behalf.

Which ChatBot Tier Fits Your Operation?

Click the statement that sounds most like you.

The Building Blocks

From here the tiers work as building blocks.

Tier 1 FAQ Support Bot
FAQ Support Bot Product
Tier 2 Lead Intake
Tier 1 FAQ Support Bot
Lead Intake Product
Tier 3 Rich Auto-Fire
Tier 2 Lead Intake
Tier 1 FAQ Support Bot
Rich Auto-Fire Product
Tier 4 Leads Dashboard
Tier 2 Lead Intake
Tier 1 FAQ Support Bot
Leads Dashboard Product
Tier 5 Full Pipeline
Tier 4 Leads Dashboard
Tier 3 Rich Auto-Fire
Tier 2 Lead Intake
Tier 1 FAQ Support Bot
Full Pipeline Product

Tier 1 — FAQ Support Bot

Starting at $1,500

Your FAQ Support Bot
Visitor Do you offer emergency service?
FAQ Bot Yes — 24/7 emergency service for burst pipes and flood damage. Our line is answered at any hour. Weekend and holiday rates apply.
Visitor What areas do you cover?
FAQ Bot We serve all of Douglas and Sarpy County — Omaha, Bellevue, La Vista, and Papillion.

The FAQ Support Bot lives in the corner of your website as a small chat widget. A visitor types a question. The bot answers it from your knowledge base. That is the entire product.

No lead capture. No intake flow. No emails, no database, no follow-up sequences. This is a customer service tool — the digital equivalent of a receptionist who knows every common question about your business.

We build the knowledge base with you before launch — covering your services, pricing, geography, hours, guarantees, and anything prospects commonly ask. You update it yourself through a simple password-protected management page. Describe the change in plain language and the system handles the rest.

Unlike the intake agent tiers, the FAQ bot can be paired with any website package, including Footprint. It requires no backend infrastructure beyond a Flask route and the Claude API.

Tier 2 — Lead Intake

Starting at $3,000

Your Inbox — 47 Seconds After Submit

[URGENT] New Lead — Mary Webb — Vinyl Siding Repair

Mary's home in Southeast Des Moines was impacted by the recent storm.

She has significant siding damage on the south and west facing exteriors.

Her vinyl siding was originally installed in 2007, it has 4-5 patches already.

She will consider re-siding the whole home if it is a competitive bid.

Pre-existing roof damage was made worse.

She's called her insurance company but an adjuster has not yet visited.

She was happy with the quote range I provided and wants to speak ASAP.

She is available to speak in the early afternoon this Thursday (tomorrow) and also Friday morning.

Reply to Mary ↗

Opens a new email to this prospect in your own inbox. The message is yours to write.

Database: No AI-drafted messages: No Dashboard: No

You run your business yourself, or with a small crew. You're working through the day and it is difficult to answer the phone let alone take the time to really get into specifics. You do not have someone managing a leads pipeline — you are the pipeline. When a customer reaches out, you want to know about it immediately, and you want to respond quickly.

When someone submits an inquiry through your site, you receive an email within seconds. It contains a clean summary of who they are, what they need, and their contact details. A reply button is included — one click opens a new email to the prospect in your own inbox. The message is yours to write.

No dashboard to log into. No system to learn. No database. The entire system runs quietly in the background and hands you exactly what you need to close the job.

Tier 3 — Rich Auto-Fire

Starting at $4,500

Lead Package — Delivered on Intake

LEAD BRIEF

Roofing contractor, 2 crews. Needs Operations Pro. Budget confirmed. Wants to launch before summer.

QUALIFICATION

HIGH — confirmed budget, clear scope, immediate timeline.

PROBE QUESTIONS

  • How many active jobs at once?
  • Current method for tracking customers?
Reply ↗ 3 follow-ups queued — edit or cancel any time

Database: No AI-drafted messages: Yes — 3 auto-fire follow-ups, all composed at intake Dashboard: No

You get a steady stream of leads and you want the system doing more of the work. Not just sending you a lead — actually composing the follow-up messages and sending them on your behalf.

When a lead completes intake, you receive an email with a plain-language lead brief. Three messages are composed automatically and queued to fire — at 24 hours, 5 days, and 10 days — or configured however your scheduling would dictate. Every message draws from three sources — your business knowledge base, the specific details the prospect shared in the chat, and any real-world context you have built in, such as seasonal pricing, market circumstances, or regional conditions. Nothing generic. Nothing recycled. Contextually rich.

Everything fires unless you stop it. All three follow-up drafts are immediately available on a simple password-protected page on your site — read them, edit them, cancel any of them at any time. Tweak them all the same day you get them, or come back the morning of each scheduled send. If you do nothing, the system handles the first three follow-ups on your behalf.

No dashboard and no database. Conducted entirely through your email inbox and a simple, private, password-protected management page on your website.

Tier 4 — Leads Dashboard

Starting at $6,500

Leads Dashboard
Tom Bailey Concrete Flooring Complete
Ken Baker Driveway Replacement New
Val Brauer Garage Slab Quoted
Tom Bailey — Job Detail
Commercial Warehouse Flooring Complete ▾
Total Sq Ft 8,500 sq ft Grind 80-grit diamond pass Finish Polished + epoxy topcoat Concrete PSI 4,500 Pour date May 15, 2026 Total Charge $42,750 Invoice sent June 18, 2026

Tom mentioned interest in the parking lot — follow up in 90 days.

Database: Yes, required AI-drafted messages: No Dashboard: Yes

Your business has solid traction. Leads come in regularly and you want to keep track of them properly — who reached out, when, what they needed, where things stand.

This tier adds a custom admin dashboard where you can see your full lead history, mark jobs as contacted, quoted, won, or lost, and track every prospect through your pipeline. You still get the instant lead email and a clickable link into a cued response inside your own inbox that you'd compose manually.

The statuses, the views, the way leads are organized — we build it around how you actually work. A concrete contractor's pipeline looks different from a roofer's. The dashboard conforms to your operation, not the other way around.

A database is included and required at this tier. It adds a modest amount to your monthly hosting cost — typically under twenty dollars — itemized transparently on every invoice.

Tier 5 — Full Pipeline

Starting at $10,000

Full Pipeline — Auto-Managed
Lead submitted All drafts generated instantly
15 minutes Initial reply sends automatically
24 hours Follow-up 1 — with substance
5 days Follow-up 2 — warm check-in
10 days Follow-up 3 — clean close, door stays open

All follow-ups pre-drafted at intake. Cancel any or all from your dashboard. If you do nothing, the system manages the first month of follow-up.

Database: Yes, required AI-drafted messages: Yes — initial reply at 15 min + 3 auto-fire follow-ups, all composed at intake Dashboard: Yes

You are running a serious operation. Leads come in volume. You have staff, or you are personally managing enough work that a missed follow-up is a real business cost.

This tier gives you the complete system. Every lead is stored, searchable, and status-tracked in your admin dashboard. A full three-part follow-up sequence — 24 hours, 5 days, 10 days — is drafted and queued the moment a lead comes in. Everything fires automatically on schedule. You can review, edit, or cancel any follow-up from your dashboard at any time before it sends.

The initial reply goes out automatically within 15 minutes of intake completion — because at this volume, speed matters. Every message is drafted specifically for that prospect using deep knowledge of your business and your trade.

If you do nothing after a lead comes in, the system handles the entire first month of follow-up on your behalf. If you want to stay involved, everything is visible and controllable in your dashboard.

Feature Comparison

Swipe to compare → Tier 2 Tier 3 Tier 4 Tier 5
Starting at $3,000 $4,500 $6,500 $10,000
Instant lead email
Pre-drafted reply
Lead summary for Claude
Auto-fire follow-up sequence 3 follow-ups 3 follow-ups
Lead history and dashboard
Database included
Annual nurture pool

Build Pricing

Tier 1 — FAQ Support Bot $1,500
Tier 2 — Lead Intake $3,000
Tier 3 — Rich Auto-Fire $4,500
Tier 4 — Leads Dashboard $6,500
Tier 5 — Full Pipeline $10,000

All prices are starting prices. Final price depends on the complexity of your business, number of services offered, and the number of qualifying question branches required.

Add any chatbot to an Established, Operations Pro, or Store website package and receive a bundle discount on both products. Contact us to discuss bundle pricing.

Tiers 2 through 4 are starting points, not permanent destinations. As your business grows and your needs evolve, we can migrate you to the next tier without rebuilding from scratch. Start where it makes sense for your operation today.

Start a Conversation

Have an existing website we didn't build? We can still add a chatbot to it. The widget embeds on any platform — WordPress, Squarespace, or anything else. The backend runs as a separate hosted service on our infrastructure, which means an additional one-time setup fee and ongoing monthly hosting costs on top of the standard tier price. A custom domain or subdomain is also required. Contact us and we will scope everything transparently before any work begins.