An AI That Answers Your Leads When You Can't.
When a prospect submits a form on your website, they are actively deciding who to call. The first business to respond with something useful usually wins the job.
An intake agent is a conversational AI that sits on your website, walks the prospect through a short set of questions, and sends you everything you need to respond — who they are, what they need, and a reply already drafted and ready to send.
Five tiers. From a simple FAQ bot through to a full automated pipeline that handles your entire follow-up sequence on your behalf.
Which ChatBot Tier Fits Your Operation?
Click the statement that sounds most like you.
The Building Blocks
From here the tiers work as building blocks.
- Tier 1 is the FAQ bot — a standalone chat-bot agent that answers common questions from your knowledge base, conventionally located in the bottom-right screen corner.
- Tier 2 is the intake foundation — it builds upon the FAQ bot — then walks the prospect through questions and delivers a lead brief directly to your inbox.
- Tier 3 adds an auto-send email sequence on top of Tier 2 — the system composes and sends follow-ups on your behalf.
- Tier 4 adds a dashboard and records layer on top of Tier 2 — full lead history, status tracking, and pipeline visibility.
- Tier 5 combines everything into a complete system. It adds the automated emails and the dashboard to process all lead intakes.
Tier 1 — FAQ Support Bot
Starting at $1,500
The FAQ Support Bot lives in the corner of your website as a small chat widget. A visitor types a question. The bot answers it from your knowledge base. That is the entire product.
No lead capture. No intake flow. No emails, no database, no follow-up sequences. This is a customer service tool — the digital equivalent of a receptionist who knows every common question about your business.
We build the knowledge base with you before launch — covering your services, pricing, geography, hours, guarantees, and anything prospects commonly ask. You update it yourself through a simple password-protected management page. Describe the change in plain language and the system handles the rest.
Unlike the intake agent tiers, the FAQ bot can be paired with any website package, including Footprint. It requires no backend infrastructure beyond a Flask route and the Claude API.
Tier 2 — Lead Intake
Starting at $3,000
[URGENT] New Lead — Mary Webb — Vinyl Siding Repair
Mary's home in Southeast Des Moines was impacted by the recent storm.
She has significant siding damage on the south and west facing exteriors.
Her vinyl siding was originally installed in 2007, it has 4-5 patches already.
She will consider re-siding the whole home if it is a competitive bid.
Pre-existing roof damage was made worse.
She's called her insurance company but an adjuster has not yet visited.
She was happy with the quote range I provided and wants to speak ASAP.
She is available to speak in the early afternoon this Thursday (tomorrow) and also Friday morning.
Opens a new email to this prospect in your own inbox. The message is yours to write.
You run your business yourself, or with a small crew. You're working through the day and it is difficult to answer the phone let alone take the time to really get into specifics. You do not have someone managing a leads pipeline — you are the pipeline. When a customer reaches out, you want to know about it immediately, and you want to respond quickly.
When someone submits an inquiry through your site, you receive an email within seconds. It contains a clean summary of who they are, what they need, and their contact details. A reply button is included — one click opens a new email to the prospect in your own inbox. The message is yours to write.
No dashboard to log into. No system to learn. No database. The entire system runs quietly in the background and hands you exactly what you need to close the job.
Tier 3 — Rich Auto-Fire
Starting at $4,500
*Timing is fully configurable. All three drafts composed at intake — edit or cancel any from your management page before they send.
You get a steady stream of leads and you want the system doing more of the work. Not just sending you a lead — actually composing the follow-up messages and sending them on your behalf.
When a lead completes intake, you receive an email with a plain-language lead brief. Three messages are composed automatically and queued to fire — at 24 hours, 5 days, and 10 days — or configured however your scheduling would dictate. Every message draws from three sources — your business knowledge base, the specific details the prospect shared in the chat, and any real-world context you have built in, such as seasonal pricing, market circumstances, or regional conditions. Nothing generic. Nothing recycled. Contextually rich.
Everything fires unless you stop it. All three follow-up drafts are immediately available on a simple password-protected page on your site — read them, edit them, cancel any of them at any time. Tweak them all the same day you get them, or come back the morning of each scheduled send. If you do nothing, the system handles the first three follow-ups on your behalf.
No dashboard and no database. Conducted entirely through your email inbox and a simple, private, password-protected management page on your website.
Tier 4 — Leads Dashboard
Starting at $6,500
Has 100 year old tree on SE corner that cannot be damaged at all.
Your business has solid traction. Leads come in regularly and you want to keep track of them properly — who reached out, when, what they needed, where things stand.
This tier adds a custom admin dashboard where you can see your full lead history, mark jobs as contacted, quoted, won, or lost, and track every prospect through your pipeline. You still get the instant lead email and a clickable link into a cued response inside your own inbox that you'd compose manually.
The statuses, the views, the way leads are organized — we build it around how you actually work. A concrete contractor's pipeline looks different from a roofer's. The dashboard conforms to your operation, not the other way around.
A database is included and required at this tier. It adds a modest amount to your monthly hosting cost — typically under twenty dollars — itemized transparently on every invoice.
Tier 5 — Full Pipeline
Starting at $10,000
LEAD BRIEF
Roofing contractor, 2 crews. Needs Operations Pro. Budget confirmed. Wants to launch before summer.
QUALIFICATION
HIGH — confirmed budget, clear scope, immediate timeline.
PROBE QUESTIONS
- How many active jobs at once?
- Current method for tracking customers?
You are running a serious operation. Leads come in volume. You have staff, or you are personally managing enough work that a missed follow-up is a real business cost.
This tier gives you the complete system. Every lead is stored, searchable, and status-tracked in your admin dashboard. Three follow-up messages are drafted and queued the moment a lead comes in. Timing is fully configurable — space them however your sales cycle dictates. Everything fires automatically on schedule. You can review, edit, or cancel any follow-up from your dashboard at any time before it sends.
Every message is drafted specifically for that prospect using deep knowledge of your business and your trade. Nothing generic. Nothing recycled. One year after the third automated message, Claude drafts a single reactivation message for each unconverted lead.
If you do nothing after a lead comes in, the system handles the entire follow-up sequence on your behalf. If you want to stay involved, everything is visible and controllable in your dashboard. Leads that complete the sequence without converting move into a long-term nurture pool.
Feature Comparison
| Swipe to compare → | Tier 2 | Tier 3 | Tier 4 | Tier 5 |
|---|---|---|---|---|
| Starting at | $3,000 | $4,500 | $6,500 | $10,000 |
| Instant lead email | ||||
| Pre-drafted reply | — | |||
| Lead summary for Claude | ||||
| Auto-send follow-up sequence | — | 3 follow-ups | — | 3 follow-ups |
| Lead history and dashboard | — | — | ||
| Database included | — | — | ||
| Year-after follow-up | — | — | — |
Build Pricing
These are the prices most builds cost. We charge above the starting range only when a project brings complexity we can't absorb upfront — typically an integration with an existing platform or third-party system you're already running. If that applies to your situation, we'll tell you before we quote, not after.
Add any chatbot to an Established, Operations Pro, or Store website package and receive 30% off both products.
Tiers 2 through 4 are starting points, not permanent destinations. As your business grows and your needs evolve, we can migrate you to the next tier without rebuilding from scratch. Start where it makes sense for your operation today.
Have an existing website we didn't build? We can still add a chatbot to it. The widget embeds on any platform — WordPress, Squarespace, or anything else. The backend runs as a separate hosted service on our infrastructure, which means an additional one-time setup fee and ongoing monthly hosting costs on top of the standard tier price. A custom domain or subdomain is also required. Contact us and we will scope everything transparently before any work begins.